Consider the Pepsi Challenge. According to a series of blind taste-tests, Pepsi is more popular than Coca-Cola. Despite this, Coca-Cola always proves more popular than Pepsi when people are asked to choose between them.
The reason for this? The power of the brand.
A brand is a carefully crafted personality, designed to be memorable, attract consumers, and create loyal followers.
A large part of a brand’s success lies in the logo. Originally used by companies to make their products stand out from those of their competitors, logos now serve a vital marketing function. They act as a signpost, helping customers to associate a company with a certain set of values and emotions.
Company logos evolve over time, adapting to fit modern tastes. We’ve investigated the history of some famous brand logos – check them out in our infographic.