Wholesale Remember when we ran our fabulously awesome A-Z of shoe styles way back in February 2014? Go on, you do! If you’ve forgotten it or you want a recap check it out here. It was a great blog and it garnered a fair amount of attention. The thing is that many people don’t know a […]
Branding
What’s in a name? Tips for naming your new business
Naming your business can be both stressful and fun. If you like being creative then finding just the right name for your business is part of the exciting process of starting up. On the other hand if you don’t have a creative or reflective bone in your body you’ll end up just using your initials […]
Brands are incredibly powerful
Consider the Pepsi Challenge. According to a series of blind taste-tests, Pepsi is more popular than Coca-Cola. Despite this, Coca-Cola always proves more popular than Pepsi when people are asked to choose between them. The reason for this? The power of the brand. A brand is a carefully crafted personality, designed to be memorable, attract […]
Build a Brand on a Budget, Not a Budget Brand
If you are looking for ways to build your public profile you may be wondering how to do that when you don’t actually have much in the way of cash to spare. Marketing has become a complex beast over the years. There are now literally dozens of ways to get in touch with your customers […]
Life’s a Pitch
As an entrepreneur you are almost certainly going to need to make a pitch on occasion. It is a really useful skill to have if you are in the business of selling services and products, or if you ever need some investment or a loan for your business from a bank or other financial provider. […]