Many people have been left struggling financially due to reduced income or losing their job entirely, whilst others have been put on furlough – due to the heavy toll of the pandemic.

Here at Wholesale Clearance, we have seen an increase in people buying wholesale items to sell on the side for a bit of extra money. So that got us thinking, where in the UK is this entrepreneurship happening the most?

We analysed Google Search data from the beginning of March to the latest available date of the top 25 most populated cities to find out. The money-making schemes analysed included becoming an influencer, completing surveys, trading stocks, and data entry just to name a few.

These were the top 10 cities most interested in side hustles:
1. Newcastle upon Tyne
2. Reading
3. Brighton
4. Portsmouth
5. Nottingham
6. Plymouth
7. Derby
8. Northampton
9. Coventry
10. Manchester

Surprisingly, none of the major cities such as London, Birmingham, or Liverpool feature in the top 10 list. In turns out, Newcastle upon Tyne comes out on top as the most obsessed with hustling on the side. This could be largely due to the city reportedly pulling lucrative fees for their Instagram Posts worth up to £6,508.

Right behind Newcastle was the up-and-coming city of Reading, with Brighton coming in at 3rd. Reading top the table for searches including ‘selling second-hand items’, ‘babysitting/housesitting’ and ‘Deliveroo jobs’. While the artisan capital of England, Brighton lead the way for ‘renting parking spaces’.

Down at the lower end, the nation’s Capital, London, were revealed to be least likely to search for side hustle opportunities – perhaps the everyday hustle and bustle of London life proving enough for most people. Other major cities Cardiff and Birmingham rounded off the bottom three, with very little hustling on their minds.

The increased time at home has given many people the opportunity to clear out old belongings or take time to learn different techniques needed to make money. Whether it is selling old clothes or learning the stock market, people’s interest in making money on the side has never been greater than it is right now.

To find out more and explore the dataset fully, you can click the link to the interactive