Side Hustle Cities

Covid-19 has changed many things about how we live our lives. One aspect being how we make our money. As many people have been on furlough and our business has seen a rise in people buying wholesale items to sell on the side to make extra money, this got us thinking.

Where in the UK has seen the biggest rise in people making money through side hustles?

In the index below, we have ranked the top 25 most populated cities in the UK against 13 different money-making techniques to see which city is the side hustle capital.

Methodology

We gathered Google search volume using Google Keyword Planner from March 2020 to the latest date available and then used ONS estimates of populations to account for population differences.

We then normalised the data to make a score from 1 to 10 using the below formula:

Sell Second Hand

Google search volume around topics for ‘sell on ebay’, ‘sell on depop’, ‘sell clothes second hand’, ‘sell used cds’, ‘sell used dvds’

Homemade Crafts

Google search volume around topics for ‘sell on etsy’, ‘sell homemade crafts’

Influencers

Google search volume around topics for ‘become influencer’

Uber Drivers

Google search volume around topics for ‘uber driver sign up’

Babysit/House sit/Pet sit

Google search volume around topics for ‘babysitting jobs’, pet sitting jobs’, house sitting jobs’

Surveys

Google search volume around topics for ‘complete survey’

Trading Stocks

Google search volume around topics for ‘how to trade stocks’

Dog Walking

Google search volume around topics for ‘dog walking jobs’

Deliveroo Jobs

Google search volume around topics for ‘deliveroo jobs’

Renting out Parking Space

Google search volume around topics for ‘rent out parking space’

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